Maybe a bit inside baseball, but does anyone read Wine Biz Monthly’s last page column by “Jake Lorenzo”? via /r/wine

Maybe a bit inside baseball, but does anyone read Wine Biz Monthly’s last page column by “Jake Lorenzo”?

I love the chemistry and science of WBM, SO MUCH. We make wine at one of our hotels that has vines, and I've made wine, but I'm no winemaker. But I initially subbed more out of armchair curiosity and to support the community after the last fire. Little did I know how much I would fall in love with the 3rd person writing private eye that is Jake Lorenzo… aka a pen name for Sonoma's famous Lance Cutler. =)

I am not sure there is anything I am more excited for each month, than reading Lance's words. His unpretentious and informed take on wine, farmers, the industry, and community is out of sight, and almost brings goosebumps the way he delivers the wine community as we know it, vs some of the bluster or pretensions that exist as consumed by media and the public.

I think he's an undervalued treasure, and if anyone has the capacity to find those columns, dig in. They're a phenomenal reminder of how special our little world is.

https://www.winebusiness.com/search/?hq=more:wbm&q=jake%20lorenzo+more:pagemap:document-authortoken:jakelorenzo&sort=document-date

I know he has a few paperbacks floating around out there, but beyond the mag being indispensable about the science and trends in the industry (labor shortages, global warming, etc), his column is worth the price of admission.

Anyone else enjoy??

Submitted June 17, 2019 at 06:05PM by unclefishbits
via reddit http://bit.ly/2XjTE4g

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