So, “ice champagne” … you what now? via /r/wine

So, “ice champagne” … you what now?

I'm not sure under what rock I've been living but in the past day -nay, 5 hours- I have just seen Freixeinet Ice in a store (ok, it's cava) and a two page ad for Moët "ice impérial"

Just what? What's going on here? Pure marketing for lower quality cuvées or something else?

Submitted June 22, 2017 at 01:40PM by mulberrybushes
via reddit http://ift.tt/2svfIJ7

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